YouTubers have to declare ads. Why doesn't anyone else?

  • čas přidán Před 2 měsíci

    Tom Scott

    doba trvání: 31:48

    Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
    👥👥 CREDITS 👥👥
    Written and performed by TOM SCOTT www.tomscott.com/
    Script assistant ANDREA MARKS
    Animation BILLY CRINION BillyCrinion and WILLIAM MARLER wmad.co.uk
    Dubbing mixer GRAHAM HAERTHER
    "Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES www.benjaminsquires.co.uk/
    Thanks to EVAN EDINGER, JESSICA ENDOYAN, CHRISTINA HERNANDEZ, the TINY SPECK team, and SAM VALIANT
    Filmed safely: www.tomscott.com/safe/
    © Pad 26 Limited MMXXI
    📄📄 SOURCES 📄📄
    💵 PAYMENT AND CONTROL
    Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
    Ray Davies flying: thekinks/status/1265203792754212864 and www.cbc.ca/radio/undertheinfluence/why-ray-davies-flew-26-000-km-to-save-lola-1.5009086
    BBC trademark policy: www.bbc.co.uk/programmes/articles/5R152hTbVPQdYjn29q5jt4/16-songs-banned-by-the-bbc
    Pitbull and Kodak: pitbull/status/16567622829080576
    Pitbull and Voli: voli305vodka.com/ "Owned and operated by Armando Christian Perez, aka Pitbull"
    Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
    YMCA reaction: news.google.com/newspapers?nid=1346&dat=19790329&id=M3VRAAAAIBAJ&sjid=uPoDAAAAIBAJ&pg=7192,10172867
    ✔️ YOU HAVE TO DECLARE IT
    US Code Title 15: www.law.cornell.edu/uscode/text/15
    Nikkie de Jager, One Dip Makeup Challenge: cscodes.info/port/qXhnapy6uZyt1Z8/video.html
    Disclosures 101 for Social Media Influencers [PDF]: www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf
    An Influencer’s Guide to making clear that ads are ads [PDF]: www.asa.org.uk/uploads/assets/uploaded/3af39c72-76e1-4a59-b2b47e81a034cd1d.pdf
    The FTC’s Endorsement Guides: What People Are Asking: www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
    CScodes declaration: support.google.com/youtube/answer/154235
    ❌ NO-ONE ELSE HAS TO DECLARE IT
    McFlurry: adage.com/article/adages/30-rock-mcflurry-scene-paid-placement/134689
    Snapple: www.reuters.com/article/us-30rock-idUSN2833828120071128
    "Branded content pods": adage.com/article/media/snl-air-fewer-commercials-season/303697
    Farrow and Ball: www.bournemouthecho.co.uk/news/18014632.saturday-night-live-sketch-features-farrow-ball/
    Branson cameo: www.cinemablend.com/pop/Branson-s-Bond-Cameo-Was-Bought-1558.html
    Superman's $40,000: www.latimes.com/archives/la-xpm-1989-03-08-ca-322-story.html
    Bond placement: www.bbc.com/culture/article/20151001-does-bonds-product-placement-go-too-far
    Lorraine Kelly's tax bill: www.theguardian.com/business/2019/mar/20/lorraine-kelly-theatrical-artist-tax-tribunal-judge-rules
    🎢 WE'RE GOING TO DISNEY WORLD
    "Moms' conference": www.5minutesformom.com/disneysmmoms/
    SNT viewing figures: www.eveningexpress.co.uk/lifestyle/entertainment/saturday-night-takeaway-smashes-ratings-record-after-airing-without-audience/
    "19 years in a row": www.chroniclelive.co.uk/news/tv/ant--dec-win-best-17648154
    "Can't find any other example" of the castle being covered: www.disboards.com/threads/ant-and-dec-tv-show-live-from-magic-kingdom-in-april.3581535/
    Ofcom on product placement in UK TV: www.ofcom.org.uk/tv-radio-and-on-demand/advice-for-consumers/television/product-placement-on-tv
    "One article on a tabloid web site": www.thesun.co.uk/tvandshowbiz/10841854/ant-and-dec-trademark-name/
    🇺🇸 THE LAND OF THE FREE 🇺🇸
    FCC, "The FCC and Freedom of Speech": www.fcc.gov/consumers/guides/fcc-and-freedom-speech
    US Bill of Rights: www.archives.gov/founding-docs/bill-of-rights
    First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia: en.wikipedia.org/wiki/First_Amendment_to_the_United_States_Constitution
    Commercial speech: www.mtsu.edu/first-amendment/article/900/commercial-speech
    Communications Act 2003: www.legislation.gov.uk/ukpga/2003/21/contents
    Animal Defenders International v United Kingdom: hudoc.echr.coe.int/fre?i=001-119244
    CMA, "Social media endorsements: being transparent with your followers": www.gov.uk/government/publications/social-media-endorsements-guide-for-influencers/
    German product placement: www.grin.com/document/417399
    📕 CHAPTERS 📕
    00:00 Intro
    00:58 1. Payment and Control
    05:47 2. You Have To Declare It
    09:17 3. No-One Else Has To Declare It
    18:03 4. We're Going To Disney World
    24:47 5. The Land Of The Free
    31:15 Outro

Tom Scott
Tom Scott

"Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, YouTube titles have to be short and catchy!

Před 2 měsíci
Ken Chiu
Ken Chiu

@Harv Pot Delete ads now and ban youtube :)

Před 14 dny
Harv Pot
Harv Pot

I agree.

Před 15 dny
Ken Chiu
Ken Chiu

Ads suck, Do you agree? 1. Yep, it annoys me. 2. NO, I LOVE THEM IDIOT!

Před 16 dny
Dionysio Katehis
Dionysio Katehis

You got a problem with YouTube it's your right to leave it.. myself as a major shareholder in Google and loving every second of it now shut up and post..

Před 16 dny
RT HJ
RT HJ

I am not going to watch this video. Not because it isn't good, but only because I already know the subject matter. Gave you an upvote and a comment. Hope that is enough support.

Před 25 dny
psyferocious
psyferocious

11:46

Před hodinou
Bruce Wayne
Bruce Wayne

12:28 Well, it's time to play: Ad

Před 9 hodinami
⸻⸻⸻⸻•⸻⸻⸻⸻•⸻⸻⸻⸻•⸻⸻⸻⸻•
⸻⸻⸻⸻•⸻⸻⸻⸻•⸻⸻⸻⸻•⸻⸻⸻⸻•

damn I knew I spotted Richard Branson in that film

Před 9 hodinami
francois viljoen
francois viljoen

Interesting, one thing not mentioned here, how many times have you read a "news article" that was actually paid content dressed up as news

Před 10 hodinami
Jolly Swagman
Jolly Swagman

I once watched a video about some dude who has been eating a certain US brand of Mac and Cheese for the past 17 years. That made me go online and order that brand’s Mac and Cheese from the US. It tastes terrible and now I’m wondering whether it was an advert after all.

Před 13 hodinami
Cargo_Vroom
Cargo_Vroom

I finally know who Ant and Dec are. I thought they were a boy band or something.

Před 13 hodinami
IsaQuest
IsaQuest

11:45 just a timestamp for me ignore this

Před 13 hodinami
fab
fab

I mean there is a difference because SNL has never been funny.

Před 16 hodinami
épinards & caramel
épinards & caramel

I always laugh out at the delivery of “classy, I don't think anyone noticed”

Před dnem
NicleT
NicleT

“It’s time to play: Is this an adv...” Car ad starts at this exact second 🙄

Před dnem
Felix Liu
Felix Liu

Well. TV is waning ....right?

Před dnem
SoundSpire
SoundSpire

This is why you don’t give 100W to a new vaper :)

Před dnem
mychemicalbromance
mychemicalbromance

I don't believe that Tom Scott isn't like this off camera

Před dnem
Vladimir Putin
Vladimir Putin

12:31 you bastard, haha

Před dnem
Tobias LG
Tobias LG

Tom, I love you

Před dnem
johan christiansen
johan christiansen

"Oh lord won't you buy me a german luxury car, my friends all drive german sport cars, i must make amends" Just doesn't have the same ring to it.

Před dnem
Loving - Kitty
Loving - Kitty

Tom: it’s time to play, is this an advert! YouTube: *plays ad* Me: (´・_・`)

Před dnem
Hairy Ghostbear
Hairy Ghostbear

Who also watched until the last second to see if there was anything in the credits?

Před dnem
Angel of Death
Angel of Death

"Is this an advert?" *Ad plays* Yes, yes it is.

Před 2 dny
OnFireGamer
OnFireGamer

Are people really this stupid these measures are necessary

Před 2 dny
Matthew Ockey
Matthew Ockey

@JOSEPH WODARCZYK ok, and? How does that relate to what I was saying?

Před 6 hodinami
JOSEPH WODARCZYK
JOSEPH WODARCZYK

@Matthew Ockey alcohol ads don't target children.

Před 6 hodinami
Matthew Ockey
Matthew Ockey

@JOSEPH WODARCZYK ...what

Před 6 hodinami
JOSEPH WODARCZYK
JOSEPH WODARCZYK

@Matthew Ockey I mean if that were the case then why do we have any alcohol ads?

Před 9 hodinami
Matthew Ockey
Matthew Ockey

It's mostly for children

Před 2 dny
FenceThis
FenceThis

"Flew in from Miami Beach " B O A C " " 1968

Před 2 dny
1an only
1an only

11:47

Před 2 dny
1an only
1an only

Bruh

Před 2 dny
Clyde Marshall
Clyde Marshall

Our Constitution is equivalent to a religious text. At least to me.

Před 2 dny
Matthew Ockey
Matthew Ockey

yikes

Před 2 dny
Asfand Khan
Asfand Khan

I just got an advert, seconds before Tom asks "is this an advert"...

Před 2 dny
That Commenter
That Commenter

The thing you're trying to find 11:42

Před 2 dny
Kaito 1412
Kaito 1412

And right now YouTube wants to tax non US CITIZEN content creators revenue from views they get from the Usa

Před 3 dny
leighmossien2009
leighmossien2009

I HATE ADS

Před 3 dny
AlienWacker
AlienWacker

"Inciting imminent lawless action" - Trump must have skipped that one... "Threatening senior politicians"... "Spreading malicious, deliberate lies"... Oh well... I'm Canadian.... He's their problem....

Před 3 dny
AlienWacker
AlienWacker

Pepsi Ad in the middle of Total Recall (1990)....

Před 3 dny
Lana
Lana

This is a great video, very informative

Před 3 dny
Oliver Bryant
Oliver Bryant

Should have used the scene from Wayne’s world with the product placement. Great video. Edit: Nevermind

Před 3 dny
JDwithADDinHD
JDwithADDinHD

Did... Did you just say I'm not your friend Scott? Well that sure is strange considering I've been waiting for an invite to any of your birthdays i can take a hint, scott

Před 3 dny
Somnium-Arts
Somnium-Arts

Idk abt other countries but here in the Netherlands on tv if a show is sponsored they always say so right before the show, in ad breaks, and after the show. “Dit programma wordt mede mogelijk gemaakt door...” which is similar to “this show is brought to you by” Or “this show is sponsored by” Sometimes its just one sponsor and sometimes its multiple but here they definitely mention it

Před 3 dny
WyattW! [OFFICIAL]
WyattW! [OFFICIAL]

11:46

Před 3 dny
Ty McCarthy
Ty McCarthy

Anyone else get a YouTube ad roll right before Tom said "Is this an advert?!" This is getting really meta.

Před 3 dny
DryEyeBuilds
DryEyeBuilds

11:46 personal replay button, but you can use it too if you want!

Před 3 dny
Aydin Marriott
Aydin Marriott

for all of you looking for the vape scene: 11:46 enjoy

Před 3 dny
Just Meep
Just Meep

Um, beats by drye? AJR?

Před 3 dny
Jamyre
Jamyre

?

Před dnem
VazanXYT
VazanXYT

11:45 this is the reason why everyone came here

Před 3 dny
ApplesPapples
ApplesPapples

Stuff like a junket is common in all of human history.

Před 3 dny
ApplesPapples
ApplesPapples

"They look and feel like a random slot machine, but in reality, they're rigged so you win just enough to keep feeding more and more money desperately in the game" So just like every slot machine and casino game ever?

Před 3 dny
mobilemowers
mobilemowers

I see so many youtubers have thir homemade commercials caay about car buying sites but never declare in the begining of the ad. This way they can double dip with youtube ad's and thier own sponsered ads

Před 3 dny
The Swamp Shredder
The Swamp Shredder

11:45 if you are looking for the vape choke part here you go

Před 3 dny
susan ghimire
susan ghimire

Here you go 11:48, your search is over XD

Před 3 dny
Mathiew Tackitt
Mathiew Tackitt

Correct me if I'm wrong, but the Constitution doesn't apply to corporations and businesses, right? Those are human rights, meant to protect the people, not business rights. Sure, maybe Congress added businesses and corporations under those protections, but that would mean Congress would just have to repeal that rather than rewriting the Constitution. Again, I could be wrong, but that was my understanding of the Constitution. It protects citizens, not businesses.

Před 4 dny
Luna Noche
Luna Noche

11:46

Před 4 dny
Adrian T
Adrian T

Was this an advertisement for UK laws?

Před 4 dny
Vexari
Vexari

11:45

Před 4 dny
Unlimited Rory
Unlimited Rory

11:46 I keep laughing at that I don't know why

Před 4 dny
Grace
Grace

11:45 for the iconic vaping

Před 4 dny
Turt Les
Turt Les

11:46 me when I choke on water

Před 4 dny
Cindy Lian
Cindy Lian

12:31 “Is this an adve—“ Gets ad. Well played

Před 4 dny
SmokingSpitfire
SmokingSpitfire

Tom: I'm going to use car placement as an example in a James Bond movie. Also Tom: Uses the one scene showing a FORD instead of the most famous brand-movie pairing on earth (Aston Martin) Never change!

Před 4 dny
People Playground Edits
People Playground Edits

"its time to play, is this an advert ?" *ad plays*

Před 4 dny
Marnus Lasagne
Marnus Lasagne

11:45

Před 4 dny
domsfilms
domsfilms

11:47

Před 4 dny
ellacy
ellacy

I have another problem with YouTube’s advertising system. There was a product that two YouTubers produced in late 2019 and a whole ‘documentary’ was made during it, receiving millions of views each episode. This was the Shane Dawson and Jeffree Star makeup palette, and it was very successful in getting people to buy the product. Should this have been classified and declared as sponsored? It definitely influenced a lot of people to buy the palette, just because of this connection they had made to it from watching the videos. I watched the series as it came out and even bought the product (in possibly my worst buying experience ever as the website crashed and I accidentally bought two in the rush to get it, and shipping from the USA is really expensive!) Personally, I had no interest in makeup but I still wanted this palette so badly. This shows that the videos had something to do with a person’s desire for the product, and what’s messed up is that their target audience was mainly teens. I think there is definitely something wrong with this, as since I was only young I didn’t know any better. I always look back on it with a lot of dread and disappointment in myself, but i still believe that the two YouTubers had influenced their audience and its not our fault because we couldn’t notice this at the time. If they were following certain rules for advertising then something needs to change, and if they weren’t then why didn’t anyone intervene with the series? I think this is definitely a problem on YouTube because of the amount of young people who are more likely to be influenced by things like this.

Před 4 dny
jdemondo18974
jdemondo18974

What about when shows, (only one that comes to mind is iCarly) where they clearly use an Apple computer but change the logo to something like a pear with a bite out of it?

Před 5 dny
that_tilton
that_tilton

I remember the days of no demonetization, and no influencer adverts. I wish we can go back to those days. Youtube has just been on a downward spiral since 2015.

Před 5 dny
Thai Lai
Thai Lai

hi tom sctot

Před 5 dny
Thai Lai
Thai Lai

omg hi im tom scot,

Před 5 dny
Geeky Channel
Geeky Channel

Anyone else actually wanna go to asbestos land?

Před 5 dny
WeeWeeJumbo
WeeWeeJumbo

You came here to see 11:45

Před 5 dny
BeanSuop 8te
BeanSuop 8te

"It's time to play "Is this an adver-" *Target ad plays* Me: "Well it says "ad" a the bottom so..."

Před 5 dny
Xander Baker
Xander Baker

did you or did you not just endorse any and decks Saturday night takeaway without any things!

Před 5 dny
Matthew Ockey
Matthew Ockey

You wanna try that one again

Před 2 dny
Super Pandas
Super Pandas

Wow, Disney, of all company’s, is doing better then the BBC. I had a product placement warning, very clearly, before ,any popping returns a few months ago.

Před 5 dny
Andrew Pyndyk
Andrew Pyndyk

I tried to watch the vaping part on 0.25x speed and died trying not to laugh

Před 5 dny
plojs 0
plojs 0

when you realize those last 5 seconds were to meant to give a bad reputation to vaping products, in other words, telling us his opinion and the end of the video, just like an influencer, and we barely noticed. That was his point all along.

Před 5 dny
Cian Gargan
Cian Gargan

11:45 Tom Vaping

Před 5 dny
SkyLimited
SkyLimited

11:46 rip tom scott

Před 6 dny
AshDoesMusic
AshDoesMusic

phat vape at 11:45

Před 6 dny
Yan Cid
Yan Cid

"It's time to play: 'Is this an advert?'" [Target ad plays]

Před 6 dny
Ryan E
Ryan E

Not entirely accurate. In the medical and dental communities experts are absolutely required to identify potential conflicts of interest. I've read many health care journal articles and have been to plenty of seminars where speakers have disclosed relationships with private enterprise. You are right, however in saying that this should be much more commonplace.

Před 6 dny
TaZe Schwifty
TaZe Schwifty

"is this an advert" instantly gets 2 ads

Před 6 dny
P G
P G

11:45

Před 6 dny
Foxybtw
Foxybtw

11:47 😂

Před 6 dny
Sabol Anton
Sabol Anton

11:47

Před 6 dny
HYKANTUS
HYKANTUS

11:45 Iconic.

Před 7 dny
Geo Neo
Geo Neo

11:42 (what you came for)

Před 7 dny
Lamp_Master 69
Lamp_Master 69

Read my mind

Před 6 dny
Artemis Garcia
Artemis Garcia

It's mostly because most media hates online media to a T, they have demonized the internet just like books, the written word and phones

Před 7 dny
Tom Reid
Tom Reid

Waited 15 minutes wondering but yes Wayne’s World was there!

Před 7 dny
Car Jac
Car Jac

So this explains the "radio edit" on the song title.

Před 7 dny
Cherry Mosley
Cherry Mosley

Damn, now I want a sandwich and milkshake...

Před 7 dny
Ed
Ed

honestly i took like 5 seconds to realize gucci gang had a trademark

Před 7 dny
Jacob Cakob
Jacob Cakob

That coughing when you vaped was hilarious

Před 7 dny
Bulk Bogan
Bulk Bogan

11:47 That's what you're here for. You're welcome. Don't pretend you weren't.

Před 8 dny
Pi Cubing Official
Pi Cubing Official

Nope, I was here to see Tom Scott talk about adverts for 30 minutes

Před 7 dny
Mark Penhall
Mark Penhall

Because we already paid for it?

Před 8 dny
Dark Knighte Apologeticz
Dark Knighte Apologeticz

Government giving the same rules to everyone, yea that's never gonna happen. Good luck, though.

Před 8 dny
Jay P
Jay P

I really hope that at some point of his life, Tom will be knighted. Maybe that requires social media platforms to become more recognized my the mainstream, but i could see that happening when current generations grow up. If that happens I really can't name a bigger, better or higher quality influencer on this platform right now. If one of his videos like this ends up starting something big which I seriously believe could happen, I'd bank on it even more.

Před 8 dny
anagennao
anagennao

This vape contains no nicotine or flavor... just 100% pure THC.

Před 8 dny
Nembly
Nembly

Youtubers and influencers are mainly young people and the gov't has no qualms about restricting young people.

Před 8 dny
Fred Evans
Fred Evans

do you vape? No I dabble in mouth operating fog machines

Před 8 dny
Nembly
Nembly

Fantastic video. Bless you for the 30 Rock bits. By the way, I was eating a delicious snack of M&Ms chocolate candy throughout which I washed down with some Starbucks vanilla Frappuccino bottled beverage. Really satisfied my sweet tooth.

Před 8 dny
Gpendre
Gpendre

11:34

Před 8 dny
Dooshopo Yt
Dooshopo Yt

"There is UGGGHHHHGGGTGD* -Tom scott 2021

Před 8 dny
Ry
Ry

why do brits say advert as shorthand for advertisement instead of simply "ad"

Před 8 dny
Tomate too
Tomate too

11:46

Před 8 dny
Trench 666
Trench 666

Is this an advert? *Actual Advert plays

Před 8 dny
ucity metalhead
ucity metalhead

The Worst sponsorship has got to be raycons i lose a bit of respect for anyone pushing that trash on fans.

Před 8 dny
JakeFennec
JakeFennec

step one of vaping: Don't talk while vaping

Před 8 dny
Pi Cubing Official
Pi Cubing Official

Step 1 of vaping: don’t vape

Před 7 dny

Další

This Video Has 28,723,428 Views

10:39

This Video Has 28,723,428 Views

Tom Scott

zhlédnutí 28M

ESSENTIAL THINGS YOU CAN TEACH YOUR CHILD BY AGE 10

13:22

ESSENTIAL THINGS YOU CAN TEACH YOUR CHILD BY AGE 10

5-Minute Crafts LIKE

zhlédnutí 8M

Hobo Duklock #ME

10:41

Hobo Duklock #ME

DuklockPlus

zhlédnutí 233K

JAK SE VÁM DEJCHÁ - HYMNA 2021 - Babiš SONG

2:42

The Greatest Title Sequence I've Ever Seen

17:59

Five Things You Can't Do On British Television

08:21

Why You Can't Buy Dasani Water in Britain

09:51

The Worst Typo I Ever Made

11:25

The Worst Typo I Ever Made

Tom Scott

zhlédnutí 3,2M

The First Video Game

1:00:50

The First Video Game

Ahoy

zhlédnutí 1,2M

Don't Talk to the Police

46:39

Don't Talk to the Police

Regent University School of Law

zhlédnutí 12M

2030: Privacy's Dead. What happens next?

23:56

ESSENTIAL THINGS YOU CAN TEACH YOUR CHILD BY AGE 10

13:22

ESSENTIAL THINGS YOU CAN TEACH YOUR CHILD BY AGE 10

5-Minute Crafts LIKE

zhlédnutí 8M

Hobo Duklock #ME

10:41

Hobo Duklock #ME

DuklockPlus

zhlédnutí 233K

JAK SE VÁM DEJCHÁ - HYMNA 2021 - Babiš SONG

2:42

Česko hledá TikTokstar! | KOVY

6:10

Koukr - Moonlight (OFFICIAL VIDEO)

4:19

Koukr - Moonlight (OFFICIAL VIDEO)

Blakkwood Records

zhlédnutí 44K